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MAIDEN
2021
Dining chair with armrest
The project to design a dining chair with armrests was developed as an internal project, which inquired to study efficiency on manufacturing process but still maintain functionality and user-friendly appearance.
MALDA
2020
Pendent lamp
Designed for Vij5
‘MALDA’, which means ‘to wrap’ in Korean, is designed to minimize not only the shape but also the manufacturing process and the amount of materials used.
AA
2019
Furniture collection
Designed for hotel 'SMALL HOUSE BIG DOOR'
'AA', which stands for Aluminum & Ashwood, is a collection consist of shelf, hanger, bench and stool.
DIP
2019
Desk organizer
Design for PAPER POP
'DIP' is a desk organizer made of coated paper that aims to bring a warm atmosphere into the office.
FENCE
2018
Lamp
Design for exhibition 'Euljiro Light Way 2018'
‘Fence’ is a modular lighting that can be extended as chandelier.
MIST
2018
Divider
The shape of the module was designed by focusing the droplet particles of the fog as bead of oriental curtain. MORE
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DUMBO
2017
Furniture collection
'Dumbo' is a collection of stools and tables designed for heavy-loads bearing under the Treteaux structure.
COMPOSITION
2017
Wireless charging furniture collection
Designed for SAMSUNG electronics
Design partner ship with 'Creative square'
'Composition' is a tray-type design of wireless-charging product which is expandable to various tray furnitures. MORE
CINDERELLA
2017
Table lamp
We analyzed inherent properties of a fabric and studied new ways to utilize it.
FINGER LICKIN
2016
Interior
Designed for restaurant 'FINGER LICKIN'
Finger lickin is a restaurant designed with motifs of American dining pubs in 1950's.
PORTRAIT OF THE FLOW
2021
Wall lamp
Designed for exhibition 'PORTRAIT OF THE HANGANG'
Organized by Administration office of the Hangang River
Using 'off-the-shelf' construction materials, we designed a wall lamp that evokes the moment when the sun touches the surface of the water during sunset.
GROUND FLOOR
2019
Pet house
Designed for exhibition 'DDP Design Fair'
Organized by DDP & Seoul Design Foundation
We designed a furniture named ‘GROUND FLOOR’, which is a combination of a pet house and a shelf.
UMBRA
2019
Side table collection
Design for exhibition 'SMALL SPACE, SMALL STUFF'
Organized by EDITORI
'UMBRA' is a side table collection that has a simple geometrical shape but functional and elegant at the same time.
DOT
2019
Furniture collection
Design for exhibition 'Gestalt, Interior Design Korea'
Collaboration with Lino-board / Flat point
The ‘DOT' collection of chair, bench and side table are made with off-the-shelf solid wood cylinder and leftovers from linoleum board.
FROST
2018
Mirror
Design for exhibition 'Communication Tools'
Organized by DDP & Seoul Design Foundation
To deliver natural mood into living space or on a desk, FROST is a mirror inspired by visual phenomenon of the frost setting on a mirror.
FURO-ISU
2017
Furniture collection
Design for restaurant 'Don-ichi'
We designed a series of wooden furniture with the intention of delivering the calm beauty of Japan in the interior.
ON THE SURFACE
2017
Wireless charger collection
Designed for SAMSUNG electronics
Design partner ship with 'Creative square'
'On the surface' is a design of wireless-charging product converged with table accessories.
LUMBER
2016
Side table collection
Design for PAPER POP
We designed a self-assembly side table collection using only simple processed cardboards and PVC rivets.
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LUMBER
2015
Prototype
Design for PAPER POP
Inspired by Autoprogettazione by Enzo Mari, We designed a new method to build a furniture with cardboard.
POTTER
2020
Pendant lamp
The ‘POTTER’ is a minimalist pendant lamp inspired by Korean traditional pottery from the Joseon dynasty.
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ORGEL
2019
LP stabilizer
Designed for exhibition 'STABLE TURN'
Organized by EDITORI
Curated by TIEL
We redesigned an LP stabilizer, which is used to hold the LP while listening to music, as a handle of a clockwork to deliver warm and analogue but humorous mood while using digitalized LP player.
WRAP
2019
Pendant lamp
Design for exhibition 'Euljiro Light Way 2019'
Using the tension of aluminum strap and inner structure, we designed a new method to wrap bendable plywood to make cylinder shaped pendant lamp.
ROOMY
2019
Toy
Design for Dear, Architect
We designed a wooden toy named ‘ROOMY’ ,that looks like miniature of furniture, for Korean brand 'Dear,Architect'
SILHOUETTE
2018
Container
Design for exhibition 'Communication Tools'
Organized by DDP & Seoul Design Foundation
Silhouette is a desk container that was designed using spinning process of wood and metal.
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LUMBER
2017
Side table collection
Design for PAPER POP
We designed a self-assembly side table collection using only simple processed cardboards and PVC rivets.
DUMBO
2017
Stool
'Dumbo' is a stool designed for heavy-loads bearing under the Treteaux structure.
BLEND INTO SPACE
2017
Approach
Designed for SAMSUNG electronics
Design partner ship with 'Creative square'
We tried to communicate new interpretations and possibilities of experiences in using mobile products through design-partnership with Samsung Electronics Co., Ltd.
1950
2016
Furniture collection
Designed for restaurant 'FINGER LICKIN'
We were inspired by 1950s’ American dining pub and then studied an upholstery process newly.
CASCINE
2015
Lamp collection
We wanted to bring such beautiful lights of a city with lighting products and deliver unique moods to indoor spaces.
2020
Korea design award 2020, 'Special feature' in product section
DDP Design Fair / Organized by DDP & Seoul Design Foundation (20.11.20 -)
Oh, dear weekend / Organized by Oh, dear (20.10.30 - 11.30)
Dutch design fair / Vij5 (20.10.17 - 20.10.25)
Seating Seoul / Organized by Onyang museum (20.10.02 - 10.11)
2019
DDP Design Fair / Organized by DDP & Seoul Design Foundation (19.12.04 - 19.12.08)
Korea design award 2019, 'Special feature' in product section
STABLE TURN / Organized by EDITORI, curated by TIEL (19.11.21 - 19.12.05)
CES 2020 Innovation Awards, selected as '2020 Honoree'
2019 Euljiro Light Way / Organized by Seoul Design Foundation (19.10.16 - 19.10.20)
SMALL SPACE, SMALL STUFF / Organized by EDITORI (19.07.19 - 19.08.24)
DDP Design Fair / Organized by DDP & Seoul Design Foundation (19.07.04 - 19.07.14)
Gestalt, Interior Design Korea (19.02.20 - 19.02.24)
2018
Seoul design festival / Organized by Design House (18.12.12 - 12.16)
Korea design award 2018, 'Special feature' in product section
'12 shelves' exhibition / Organized by Aram gallery, London (18.11.29 - 19.01.19)
'Cardboard Utopia' exhibition / Organized by Laiflo (18.11.23 - 18.11.28)
Suzhou design week 2018 (18.11.23 - 11.27)
London design fair 2018 (18.09.20 - 09.23)
Communication tools / Organized by Seoul Design Foundation (18.09.17 - 09.26)
Dezeen awards 2018, 'The long list' in digital design section
Born awards international 2018, 'Short listed creators' in technology section
2017
Home table deco fair, Up & Coming designers (17.12.14 - 12.17)
Seoul design festival, Young designer / Organized by Seoul Design Foundation (17.12.07 - 12.11)
Korea design award 2017, 'Special feature' in product section
IFA Berlin, Samsung Electronics Creative Square (17.09.01 - 09.06)
Samsung Creative Fair (17.08.07 - 08.11)
Tortona design week, Salone del mobile milano 2017 (17.04.04 - 04.09)
Ein&zwanzig competition 'the 21 winners' / Organized by German Design Council
2017 Young artists exhibition, Galaxy gallery (17.02.10 - 02.16)
2016
SAMSUNG Electronics, Creative square 'Design partner'
Kofurn furniture fair 2016 (16.08.18 - 08.21)
Young Creative Korea, Finalists 40 : Grand prize (16.03.25 - 3.29)
Ministry of science, ICT and Future planning minister prize
Traditional product development Jeonju exhibition / Organized by Ministry of culture, sports and tourism (16.03.14 - 03.19)
2015
Seoul design festival / Organized by Seoul Design Foundation (15.12.02 - 12.06)
Busan design festival / Organized by Seoul Design Foundation (15.11.15 - 11.22)
Gwangju design biennale, Designboom (15.11.15 - 11.22)
Traditional product development competition, 30 shortlist / Organized by Ministry of culture, sports and tourism
MDC fusion idea competition, Grand prize / Organized by Contents national institute of Gyounggi
Foundation of STUDIO PESI
SEMINAR
SAMSUNG art and design institute (2020)
SAMSUNG art and design institute (2019)
Chung-ang university (2019)
Daejin university (2019)
Sangmyung university (2018)
SAMSUNG art and design institute (2018)
University of Seoul (2018)
Daejin university (2018)
ABOUT
‘PESI’, which stands for Possibility, Essential, Standpoint, Interpretation, is an industrial design studio founded by Byounghwi Jeon in 2015, based on Seoul, Republic of Korea.
Studio PESI's design orientation is set towards 'Vivid Industry', which delivers sensitive and emotional experience through creative attempts based on industrial design process.
CONTACT
B1 13, Dongil-ro 66-gil, Gwangjin-gu,
Seoul, Republic of Korea
+82.(0)10.4558.4712