We redesigned an LP stabilizer, which is used to hold the LP while listening to music, as a handle of a clockwork to deliver warm and analogue but humorous mood while using digitalized LP player .... MORE
WRAP
2019
Pendant lamp
Design for exhibition 'Euljiro Light Way 2019'
Using the tension of aluminum strap and inner structure, we designed a new method to wrap bendable plywood to make cylinder shaped pendant lamp .... MORE
ROOMY
2019
Toy
Design for Dear, Architect
We designed a wooden toy named ‘ROOMY’ ,that looks like miniature of furniture, for Korean brand 'Dear,Architect'.... MORE
SILHOUETTE
2018
Container
Design for exhibition 'Communication Tools'
Organized by DDP & Seoul Design Foundation
Silhouette is a desk container that was designed using spinning process of wood and metal. The wood and metal .... MORE
LUMBER
2017
Side table collection
Design for PAPER POP
We designed a self-assembly side table collection using only simple processed cardboards and PVC rivets. The
'Dumbo' is a stool designed for heavy-loads bearing under the Treteaux structure. It can be easily manufactured at a low unit price through a simple process with only cutting and bending, and it has a solid usage form by utilizing connecting parts .... MORE
BLEND INTO SPACE
2017
Approach
Designed for SAMSUNG electronics
Design partner ship with 'Creative square'
We tried to communicate new interpretations and possibilities of experiences in using mobile products
‘MALDA’, which means ‘to wrap’ in Korean, is designed to minimize not only the shape but also the manufacturing process and the amount of materials used.... MORE
AA
2019
Furniture collection
Designed for hotel 'SMALL HOUSE BIG DOOR'
'AA', which stands for Aluminum & Ashwood, is a collection consist of shelf, hanger, bench and stool. The contrast of two materials emphasizes the furniture's clean lines with its smooth planes, structural frame .... MORE
DIP
2019
Desk organizer
Design for PAPER POP
'DIP' is a desk organizer made of coated paper that aims to bring a warm atmosphere into the office. the color gradients look like if the organizer was 'dip'ped in watercolor paints .... MORE
FENCE
2018
Lamp
Design for exhibition 'Euljiro Light Way 2018'
‘Fence’ is a modular lighting that can be extended as chandelier. The single polypropylene sheet and lighting module .... MORE
MIST
2018
Divider
As the lifestyles of modern people become more diverse, the boundaries between space and space become
'Dumbo' is a collection of stools and tables designed for heavy-loads bearing under the Treteaux structure. It can be easily manufactured at a low unit price through a simple process with only cutting and bending, and it has a solid usage form by utilizing connecting parts. .... MORE
COMPOSITION
2017
Wireless charging furniture collection
Designed for SAMSUNG electronics
Design partner ship with 'Creative square'
'Composition' is a tray-type design of wireless-charging product which is expandable to various tray furnitures. It .... MORE
CINDERELLA
2017
Table lamp
We analyzed inherent properties of a fabric and studied new ways to utilize it. Unlike a conventional weaving
Finger lickin is a restaurant designed with motifs of American dining pubs in 1950's. A light of a neon sign appearing on check tiles and stainless steels evoke nostalgia of American dining pubs in 1950's. .... MORE
GROUND FLOOR
2019
Pet house
Designed for exhibition 'DDP Design Fair'
Organized by DDP & Seoul Design Foundation
We designed a furniture named ‘GROUND FLOOR’, which is a combination of a pet house and a shelf. The project was started from an invitation from DDP(Dongdaemun Design Plaza).... MORE
UMBRA
2019
Side table collection
Design for exhibition 'SMALL SPACE, SMALL STUFF'
Organized by EDITORI
'UMBRA' is a side table collection that has a simple geometrical shape but functional and elegant at the same time .... MORE
DOT
2019
Furniture collection
Design for exhibition 'Gestalt, Interior Design Korea'
Collaboration with Lino-board / Flat point
During a research with a factory where manufactures linoleum boards and also table tops with the material, we .... MORE
FROST
2018
Mirror
Design for exhibition 'Communication Tools'
Organized by DDP & Seoul Design Foundation
To deliver natural mood into living space or on a desk, FROST is a mirror inspired by visual phenomenon of the .... MORE
TIMBER
2018
Modular shelving system
Design for PAPER POP
We designed a self-assembly shelf collection named ‘Timber’, using simple processed cardboards and PVC .... MORE
FURO-ISU
2017
Furniture collection
Design for restaurant 'Don-ichi'
We designed a series of wooden furniture with the intention of delivering the calm beauty of Japan in the
Traditional product development competition, 30 shortlist / Organized by Ministry of culture, sports and tourism
MDC fusion idea competition, Grand prize / Organized by Contents national institute of Gyounggi
Foundation of STUDIO PESI
SEMINAR
SAMSUNG art and design institute (2020)
SAMSUNG art and design institute (2019)
Chung-ang university (2019)
Daejin university (2019)
Sangmyung university (2018)
SAMSUNG art and design institute (2018)
University of Seoul (2018)
Daejin university (2018)
ABOUT
‘PESI’, which stands for Possibility, Essential, Standpoint, Interpretation, is an industrial design studio founded by Byounghwi Jeon in 2015, based on Seoul, Republic of Korea.
Studio PESI's design orientation is set towards 'Vivid Industry', which delivers sensitive and emotional experience through creative attempts based on industrial design process.
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