KIWA
2022
Dining chair with armrest
Prototype
The kiwa roof has gently curved lines which harmonize with straight lines on the columns and windows. We wanted to reflect on this elegant aesthetic in the new furniture collection.
DAILY
2022
Furniture collection
Designed for LIKETHIX
Interpreting the brand's intention point, 'mindful life,' we wanted to create a group of furniture that feels 'normal' but 'special' at the same time and make the collection merge into everyday life.
GANGCHI
2021
Animal figure
Personal project
Collaborated with Joong Han Lee
The 'GANGCHI', which means sea lion in Korean, is a wooden animal figure carved by three-axis CNC.
PROJECT 100
2021
Polling pavilion
Designed for Hyundai department store
For a project named PROJECT 100, developing a 100% recyclable paper bag by the headquarter of the Hyundai department store, we were commissioned to design and construct a polling pavilion made of entire cardboard.
POPPY
2021
Planter
Designed for Oasien
POPPY pot, the first product of Oasien that we designed, is inspired by a flower that comes into blossom in the desert.
PORTRAIT OF THE FLOW
2021
Wall lamp
Designed for exhibition 'PORTRAIT OF THE HANGANG'
Organized by Administration office of the Hangang River
Using 'off-the-shelf' construction materials, we designed a wall lamp that evokes the moment when the sun touches the surface of the water during sunset.
POTTER
2020
Pendant lamp
Personal commission
The ‘POTTER’ is a minimalist pendant lamp inspired by Korean traditional pottery from the Joseon dynasty.
ORGEL
2019
LP stabilizer
Designed for exhibition 'STABLE TURN'
Organized by EDITORI
Curated by TIEL
We redesigned an LP stabilizer, which is used to hold the LP while listening to music, as a handle of a clockwork to deliver warm and analogue but humorous mood while using digitalized LP player.
WRAP
2019
Pendant lamp
Design for exhibition 'Euljiro Light Way 2019'
Using the tension of aluminum strap and inner structure, we designed a new method to wrap bendable plywood to make cylinder shaped pendant lamp.
ROOMY
2019
Toy
Design for Dear, Architect
We designed a wooden toy named ‘ROOMY’ ,that looks like miniature of furniture, for Korean brand 'Dear,Architect'
SILHOUETTE
2018
Container
Design for exhibition 'Communication Tools'
Organized by DDP & Seoul Design Foundation
Silhouette is a desk container that was designed using spinning process of wood and metal.
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DUMBO
2017
Furniture collection
'Dumbo' is a collection of stools and tables designed for heavy-loads bearing under the Treteaux structure.
COMPOSITION
2017
Wireless charging furniture collection
Designed for SAMSUNG electronics
Design partner ship with 'Creative square'
'Composition' is a tray-type design of wireless-charging product which is expandable to various tray furnitures. MORE
CINDERELLA
2017
Table lamp
Prototype
We analyzed inherent properties of a fabric and studied new ways to utilize it.
FINGER LICKIN
2016
Interior
Designed for restaurant 'FINGER LICKIN'
Finger lickin is a restaurant designed with motifs of American dining pubs in 1950's.
MAIDEN
2022
Dining chair with armrest
Designed for PLEASE WAIT TO BE SEATED
We wanted to design a chair that contrasts smooth curves with straight geometric lines - giving Maiden a unique design.
CONTÉ
2022
Chair collection
Personal commission
The fine particles of the powder coating make the chair look as if it is drawn with a conté crayon but remain soft texture.
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BOUQUET
2021
Armchair
Designed for restaurant 'ATO'
The Bouquet is an armchair homage to the famous '209 bentwood chair' designed by Gebrüder Thonet, son of Michael Thonet.
TILT SWITCH FLIP
2021
Collection
Designed for exhibition
'DDW X SDF, Working and living from home'
Collaborated with Studio Jeroen Van Veluw
'Tilt Switch Flip' facilitates a simple, intuitive and flexible way of working and relaxing at home by physically converting your furniture into an office and the same way around to private area.
WORKSHOP
2021
Exhibition
Designed for exhibition 'We Make No Progress'
As commissioned to design exhibition constructions for an exhibition 'We Make No Progress' directed by Hwang Kim, we designed a furniture collection made of cardboard.
TRAY
2020
Side table
Designed for ONE BASE
Thanks to the removable tray, that sits perfectly in place atop the table, it is easy to place or remove the belongings on the tabletop and switch the purpose of using the table.
MALDA
2020
Pendant lamp
Designed for Vij5
‘MALDA’, which means ‘to wrap’ in Korean, is designed to minimize not only the shape but also the manufacturing process and the amount of materials used.
AA
2019
Furniture collection
Designed for hotel 'SMALL HOUSE BIG DOOR'
'AA', which stands for Aluminum & Ashwood, is a collection consist of shelf, hanger, bench and stool.
DIP
2019
Desk organizer
Design for PAPER POP
'DIP' is a desk organizer made of coated paper that aims to bring a warm atmosphere into the office.
FENCE
2018
Lamp
Design for exhibition 'Euljiro Light Way 2018'
‘Fence’ is a modular lighting that can be extended as chandelier.
FURO-ISU
2017
Furniture collection
Design for restaurant 'Don-ichi'
We designed a series of wooden furniture with the intention of delivering the calm beauty of Japan in the interior.
ON THE SURFACE
2017
Wireless charger collection
Designed for SAMSUNG electronics
Design partner ship with 'Creative square'
'On the surface' is a design of wireless-charging product converged with table accessories.
LUMBER
2016
Side table collection
Design for PAPER POP
We designed a self-assembly side table collection using only simple processed cardboards and PVC rivets.
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LUMBER
2015
Prototype
Design for PAPER POP
Inspired by Autoprogettazione by Enzo Mari, We designed a new method to build a furniture with cardboard.
WORKSHOP
2022
Stool
Designed for PAPER POP
Even though it is made entirely out of cardboard, the stool is unexpectedly comfortable to sit on, thanks to the curved seat.
PROCESSive
2022
Exhibition
Designed for LIKETHIX
Organized by Seoul National University of Education
'PROCESSive' is an exhibition showing the archives from the design process and the final developed collection by four Korean designers collaborating with LIKETHIX.
ATO
2021
Interior
Designed for restaurant 'ATO'
Collaborated with 'Space teller'
ATO is a restaurant designed in collaboration with spatial design studio 'Space teller'. The restaurant is located in
19-1 Hyoje-dong, Jongno-gu, Seoul, Republic of Korea.
GLORIA
2021
Candle container
Designed for Vij5
Because Vij5 exists 15 years in 2021, Vij5 invited all designers who worked with under the Vij5 collection to create a 'refillable candle' Design.
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MAIDEN
2021
Dining chair with armrest
Personal commission
The project to design a dining chair with armrests was developed as an internal project, which inquired to study efficiency on manufacturing process but still maintain functionality and user-friendly appearance.
BITE
2020
Cat tower
Designed for exhibition 'DDP Design Fair'
Organized by DDP & Seoul Design Foundation
We designed a furniture named ‘BITE’, which is a reinterpretation of a typical cat tower.
GROUND FLOOR
2019
Pet house
Designed for exhibition 'DDP Design Fair'
Organized by DDP & Seoul Design Foundation
We designed a furniture named ‘GROUND FLOOR’, which is a combination of a pet house and a shelf.
UMBRA
2019
Side table collection
Design for exhibition 'SMALL SPACE, SMALL STUFF'
Organized by EDITORI
'UMBRA' is a side table collection that has a simple geometrical shape but functional and elegant at the same time.
DOT
2019
Furniture collection
Design for exhibition 'Gestalt, Interior Design Korea'
Collaboration with Lino-board / Flat point
The ‘DOT' collection of chair, bench and side table are made with off-the-shelf solid wood cylinder and leftovers from linoleum board.
FROST
2018
Mirror
Design for exhibition 'Communication Tools'
Organized by DDP & Seoul Design Foundation
To deliver natural mood into living space or on a desk, FROST is a mirror inspired by visual phenomenon of the frost setting on a mirror.
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LUMBER
2017
Side table collection
Design for PAPER POP
We designed a self-assembly side table collection using only simple processed cardboards and PVC rivets.
DUMBO
2017
Stool
'Dumbo' is a stool designed for heavy-loads bearing under the Treteaux structure.
BLEND INTO SPACE
2017
Approach
Designed for SAMSUNG electronics
Design partner ship with 'Creative square'
We tried to communicate new interpretations and possibilities of experiences in using mobile products through design-partnership with Samsung Electronics Co., Ltd.
1950
2016
Furniture collection
Designed for restaurant 'FINGER LICKIN'
We were inspired by 1950s’ American dining pub and then studied an upholstery process newly.
CASCINE
2015
Lamp collection
We wanted to bring such beautiful lights of a city with lighting products and deliver unique moods to indoor spaces.
WORKSHOP
Hong-ik university (2022)
Exhibition 'PROCESSive' (2022)
SAMSUNG art and design institute (2020)
SAMSUNG art and design institute (2019)
Chung-ang university (2019)
Daejin university (2019)
Sangmyung university (2018)
SAMSUNG art and design institute (2018)
University of Seoul (2018)
Daejin university (2018)
ABOUT
‘PESI’, which stands for Possibility, Essential, Standpoint, Interpretation, is a Seoul based industrial design studio founded by Byounghwi Jeon in 2015. Studio PESI's design is focused on simplicity, functionality and rationality. Studio PESI intends to deliver sensitive and emotional experience into everyday life by exploring form and function and the potentials of the industrial manufacturing process.
CONTACT
B1 13, Dongil-ro 66-gil,
Gwangjin-gu, Seoul,
Republic of Korea
+82.(0)10.4558.4712