HAERES
2025
Booth for Seoul living design fair
Designed for HAERES (KR)
TTo address the challenges posed by the compact size and restricted number of product to display, we fully covered acrylic mirror across the back wall. This strategic use of reflection visually doubled both the perceived depth of the space and the quantity of products on display, creating an immersive optical illusion.
GABI
2024
Coffee table
Exhibited at Onyang Folk Museum (KR)
For this project, we focused on connecting past and present furniture design by creating a 'soban' that functions effectively in both traditional and modern settings. A 'soban' refers to a small table traditionally used in Korea.
DAILY STOOL
2024
Stool
Designed for LIKETHIX (KR)
Thanks to its special yet simple design, the ‘Daily Stool’ effortlessly blends into any circumstances and can be used for various purposes.
BOB
2023
Chair
Designed for NEW DOCUMENT (KR)
The BOB chair allows for elastic deformation when the user moves, ensuring a comfortable posture.
RIGOL
2022
Mobile object
Personal work
RIGOL is a mobile designed with round and ring shaped parts crafted from flat stainless steel sheet.
ALPHABET
2022
Magnet tile / installation
Exhibited at National Hangeul Museum (KR)
The project ALPHABET is a result of experimentation to find a new form through integration of Hangeul and tiles.
WORKSHOP
2022
Stool
Designed for PAPER POP (KR)
Even though it is made entirely out of cardboard, the stool is unexpectedly comfortable to sit on, thanks to the curved seat.
PROCESSive
2022
Exhibition
Designed for LIKETHIX (KR)
Organized by Seoul National University of Education
'PROCESSive' is an exhibition showing the archives from the design process and the final developed collection by four Korean designers collaborating with LIKETHIX.
.jpg)
BOUQUET
2021
Armchair
Designed for restaurant 'ATO' (KR)
The Bouquet is an armchair homage to the famous '209 bentwood chair' made by Gebrüder Thonet, sons of Michael Thonet.
GLORIA
2021
Candle container
Designed for Vij5 (NL)
Because Vij5 exists 15 years in 2021, Vij5 invited all designers who worked with under the Vij5 collection to create a 'refillable candle' Design.
.jpg)
MAIDEN
2021
Dining chair with armrest
Personal commission
The project to design a dining chair with armrests was developed as an internal project, which inquired to study efficiency on manufacturing process but still maintain functionality and user-friendly appearance.
POTTER
2020
Pendant lamp
Personal commission
The ‘POTTER’ is a minimalist pendant lamp inspired by Korean traditional pottery from the Joseon dynasty.
ORGEL
2019
LP stabilizer
Designed for exhibition 'STABLE TURN'
Organized by EDITORI
Curated by TIEL
We redesigned an LP stabilizer, which is used to hold the LP while listening to music, as a handle of a clockwork to deliver warm and analogue but humorous mood while using digitalized LP player.
WRAP
2019
Pendant lamp
Design for exhibition 'Euljiro Light Way 2019'
Using the tension of aluminum strap and inner structure, we designed a new method to wrap bendable plywood to make cylinder shaped pendant lamp.
FENCE
2018
Lamp
Design for exhibition 'Euljiro Light Way 2018'
‘Fence’ is a modular lighting that can be extended as chandelier.
FURO-ISU
2017
Furniture collection
Design for restaurant 'Don-ichi' (KR)
We designed a series of wooden furniture with the intention of delivering the calm beauty of Japan in the interior.
ON THE SURFACE
2017
Wireless charger collection
Designed for SAMSUNG electronics (KR)
Design partnership with 'Creative square'
'On the surface' is a design of wireless-charging product converged with table accessories.
LUMBER
2016
Side table collection
Personal project
We designed a self-assembly side table collection using only simple processed cardboards and PVC rivets.
FIN
2025
Chair collection, art direction
Designed for HAERES (KR)
To maximize the advantages of high-frequency bending, we developed a unified shell structure in which the seat and backrest are formed as a single component. This shell was meticulously engineered to accommodate various frame configurations, allowing it to adapt to a wide range of environments and functional requirements.
TRAY & NESTING
2024
Side table & tray collection
Designed for ONE BASE (KW)
Redesigned from the original TRAY table created for ONE BASE, this versatile side table integrates seamlessly into everyday living spaces. Additionally, a tray collection named NESTING, designed to expand ONE BASE’s lineup, features stackable trays that can be arranged by size.
DAILY L2
2024
Chair
Designed for LIKETHIX (KR)
In designing a new chair with bent plywood and metal legs for LIKETHIX, we focused not on creating a new form for cutting the bent plywood, but rather on redefining the relationship between the bent plywood and the metal legs.
EDGE
2023
Desk collection
Designed for NEW DOCUMENT (KR)
Unlike typical office furniture, the collection creates a warm and gentle atmosphere in office spaces with its natural wood color and texture.
SAGUARO & DUNE
2022
Planter & saucer, art direction
Designed for Oasien (KR)
The SAGUARO planter is designed with a combination of terracotta and matte finish, offering a desert-like warm color and a natural, pure look.
KIWA
2022
Dining chair with armrest
Prototype
Personal project
The kiwa roof has gently curved lines which harmonize with straight lines on the columns and windows. We wanted to reflect on this elegant aesthetic in the new furniture collection.
DAILY
2022
Furniture collection
Designed for LIKETHIX (KR)
Interpreting the brand's intention point, 'mindful life,' we wanted to create a group of furniture that feels 'normal' but 'special' at the same time and make the collection merge into everyday life.
BLIND SPOT
2021
Mirror collection
Edition
Collaborated with Ye-seok Seo
'BLIND SPOT' is a mirror collection designed through a collaboration between Studio PESI, which works in the field of industrial design, and artist Ye-seok Seo, who deals with contemporary art.
ATO
2021
Interior
Designed for restaurant 'ATO' (KR)
Collaborated with 'Space teller'
ATO is a restaurant designed in collaboration with spatial design studio 'Space teller'. The restaurant is located in
19-1 Hyoje-dong, Jongno-gu, Seoul, Republic of Korea.
POPPY
2021
Planter
Designed for Oasien (KR)
POPPY pot, the first product of Oasien that we designed, is inspired by a flower that comes into blossom in the desert.
PORTRAIT OF THE FLOW
2021
Wall lamp
Edition
Using 'off-the-shelf' construction materials, we designed a wall lamp that evokes the moment when the sun touches the surface of the water during sunset.
MALDA
2020
Pendant lamp
Designed for Vij5 (NL)
‘MALDA’, which means ‘to wrap’ in Korean, is designed to minimize not only the shape but also the manufacturing process and the amount of materials used.
AA
2019
Furniture collection
Designed for hotel 'SMALL HOUSE BIG DOOR' (KR)
'AA', which stands for Aluminum & Ashwood, is a collection consist of shelf, hanger, bench and stool.
DOT
2019
Furniture collection
Design for exhibition 'Gestalt, Interior Design Korea'
Collaboration with Lino-board / Flat point
The ‘DOT' collection of chair, bench and side table are made with off-the-shelf solid wood cylinder and leftovers from linoleum board.
FROST
2018
Mirror
Design for exhibition 'Communication Tools'
Organized by DDP & Seoul Design Foundation
To deliver natural mood into living space or on a desk, FROST is a mirror inspired by visual phenomenon of the frost setting on a mirror.
_06_JPG.jpg)
LUMBER
2017
Side table collection
Personal project
We designed a self-assembly side table collection using only simple processed cardboards and PVC rivets.
DUMBO
2017
Stool
Personal commission
'Dumbo' is a stool designed for heavy-loads bearing under the Treteaux structure.
BLEND INTO SPACE
2017
Approach
Designed for SAMSUNG electronics (KR)
Design partnership with 'Creative square'
We tried to communicate new interpretations and possibilities of experiences in using mobile products through design-partnership with Samsung Electronics Co., Ltd.
1950
2016
Furniture collection
Designed for restaurant 'FINGER LICKIN' (KR)
We were inspired by 1950s’ American dining pub and then studied an upholstery process newly.
KIDE
2024
Glass, art direction
designed for FIIRN (KR)
KIDE, derived from the Finnish word for crystal, embodies a harmonious blend of functionality and aesthetic refinement.
TYPY
2024
Storage
Designed for NEW DOCUMENT (KR)
Derived from the word 'Typical,' TYPY embodies a minimalist and practical form that seamlessly integrates with any desk or space, making it suitable for both office and home environments.
STOUT
2023
Chair collection
Designed for WEKINO (KR)
With its curved components and high level of craftsmanship, STOUT offers a balance between robust materiality and elegant form.
CHAMFER
2023
Desk collection
Designed for NEW DOCUMENT (KR)
The Chamfer desk collection features diagonally cut edges that deviate from the traditional rectangular shape of desks.
T & G
2022
Lounge table
Edition
The T & G is a lounge table made of reclaimed HDPE board which is developed by South Korean package brand DSLSM.
MAIDEN
2022
Dining chair with armrest
Designed for PLEASE WAIT TO BE SEATED (DK)
We wanted to design a chair that contrasts smooth curves with straight geometric lines - giving Maiden a unique design.
CONTÉ
2022
Chair collection
Personal commission
The fine particles of the powder coating make the chair look as if it is drawn with a conté crayon but remain soft texture.
GANG-CHI
2021
Animal figure
Edition
Collaborated with Joong Han Lee
The 'GANGCHI', which means sea lion in Korean, is a wooden animal figure carved by three-axis CNC.
TILT SWITCH FLIP
2021
Collection
Designed for exhibition
'DDW X SDF, Working and living from home'
Collaborated with Studio Jeroen Van Veluw
'Tilt Switch Flip' facilitates a simple, intuitive and flexible way of working and relaxing at home by physically converting your furniture into an office and the same way around to private area.
WORKSHOP
2021
Exhibition
Designed for exhibition 'We Make No Progress'
As commissioned to design exhibition constructions for an exhibition 'We Make No Progress' directed by Hwang Kim, we designed a furniture collection made of cardboard.
TRAY
2020
Side table
Designed for ONE BASE (KW)
Thanks to the removable tray, that sits perfectly in place atop the table, it is easy to place or remove the belongings on the tabletop and switch the purpose of using the table.
GROUND FLOOR
2019
Pet house
Designed for exhibition 'DDP Design Fair'
Organized by DDP & Seoul Design Foundation
We designed a furniture named ‘GROUND FLOOR’, which is a combination of a pet house and a shelf.
UMBRA
2019
Side table collection
Edition
'UMBRA' is a side table collection that has a simple geometrical shape but functional and elegant at the same time.
ROOMY
2019
Toy
Design for Dear, Architect (KR)
We designed a wooden toy named ‘ROOMY’ ,that looks like miniature of furniture, for Korean brand 'Dear,Architect'
SILHOUETTE
2018
Container
Design for exhibition 'Communication Tools'
Organized by DDP & Seoul Design Foundation
Silhouette is a desk container that was designed using spinning process of wood and metal.
_02_JPG.jpg)
DUMBO
2017
Furniture collection
Personal commission
'Dumbo' is a collection of stools and tables designed for heavy-loads bearing under the Treteaux structure.
COMPOSITION
2017
Wireless charging furniture collection
Designed for SAMSUNG electronics (KR)
Design partnership with 'Creative square'
'Composition' is a tray-type design of wireless-charging product which is expandable to various tray furnitures. MORE
CINDERELLA
2017
Table lamp
Personal project
We analyzed inherent properties of a fabric and studied new ways to utilize it.
_03.jpg)
LUMBER
2015
Prototype
Personal project
Inspired by Autoprogettazione by Enzo Mari, We designed a new method to build a furniture with cardboard.
ABOUT
Studio PESI is an industrial design studio founded by designer Byounghwi Jeon, based in Seoul.
The studio pursues designs that blend functionality and simplicity with vibrant creativity. With a deep focus on the interplay of form and function, Studio PESI seeks to propose designs that add meaning to everyday life. By conducting research into materials and production processes, Studio PESI explores new possibilities. Building on this process, the studio continues to expand its scope of work, from furniture, lighting, and objects to spatial and exhibition design.
CONTACT
06777
5F 22, Mabang-ro 6-gil, Seocho-gu, Seoul, Republic of Korea
+82.(0)10.4558.4712
LECTURE
Korea national university of arts (2023)
Kaywon university of art & design (2023 - 2025)