FIN

2025

Chair collection, art direction

Designed for HAERES (KR)

Powder coated steel, plywood

Chair 480 X 510 X 787 (mm)

Armchair 533 X 510 X 787 (mm)

Sled chair 476 X 514 X 787 (mm)

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HAERES is a newly launched brand by LUNICO, a company that has specialized in high-frequency plywood bending technology in South Korea. As this is the company’s first venture into branding beyond manufacturing, the focus was placed on leveraging its accumulated technical expertise to pursue both efficiency and precision in chair production.

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To maximize the advantages of high-frequency bending, we developed a unified shell structure in which the seat and backrest are formed as a single component. This shell was meticulously engineered to accommodate various frame configurations, allowing it to adapt to a wide range of environments and functional requirements. While its form was designed primarily for structural and functional performance, the resulting silhouette evokes the visual impression of a fish fin. Drawing from this resemblance, the chair was named FIN.

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Art direction Studio PESI

Photograph by Yoon Park