HAERES

2025

Booth for Seoul living design fair

Designed for HAERES (KR)

6000 X 6000(mm)

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HAERES is a newly launched brand by LUNICO, a South Korean company specializing in high-frequency plywood bending technology. We were commissioned to design the brand’s debut exhibition booth at the Seoul Living Design Fair.

Since this was HAERES's first time presenting to the public, the brand chose a relatively small 6m x 6m booth to keep things simple and manageable. Despite the limited space, there was a strong desire to showcase as many products as possible. To address the challenges posed by the compact size and restricted number of product to display, we fully covered acrylic mirror across the back wall. This strategic use of reflection visually doubled both the perceived depth of the space and the quantity of products on display, creating an immersive optical illusion.

In addition, we installed flowing curtains along both side walls. The soft movement and layered texture of the fabric further enhanced the spatial perception, adding a sense of volume and atmosphere to the compact booth.

Through these spatial interventions, we aimed to transform the limitations of the small booth into opportunities for visual expansion and experiential depth.