‘PESI’, which stands for Possibility, Essential, Standpoint, Interpretation, is a design studio founded by Byounghwi Jeon,

based on Seoul, Republic of Korea. We work on our design projects based on our motto.

"Find new possibility by reinterpreting an object from our point of view without losing its essentials."

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Design studio PESI's design orientation is set towards 'Vivid Industry', which pursues a more colorful thinking and sentimental

than the normal design industry's frame of being static and cold. The studio intends to deliver the experience of industrial

design in daily lives as lively and cheerful through various creative design attempts.

2018

Seoul design festival (18.12.12 - 12.16)

Korea design award 2018, 'Special feature' in product section

'12 shelves' exhibition, The aram gallery, London (18.11.29 - 19.01.19)

'Cardboard Utopia' exhibition, Laiflo (19.11.23 - 19.11.28)

Suzhou design week 2018 (18.11.23 - 11.27)

London design fair 2018 (18.09.20 - 09.23)

'Communication tools' exhibition, Seoul design cloud (18.09.17 - 09.26)

Dezeen awards 2018, 'The long list' in digital design section

Born awards international 2018, 'Short listed creators' in technology section 

2017

Home table deco fair, Up & Coming designers (17.12.14 - 12.17)

Seoul design festival, Young designer (17.12.07 - 12.11)

Korea design award 2017, 'Special feature' in product section

IFA Berlin, Samsung Electronics Creative Square (17.09.01 - 09.06)

Samsung Creative Fair (17.08.07 - 08.11)

Tortona design week, Salone del mobile milano 2017 (17.04.04 - 04.09)

German Design Council, Ein&zwanzig competition / the 21 winners

2017 Young artists exhibition, galaxy gallery (17.02.10 - 02.16)

2016

Samsung electronics, Creative square 'Design partner'

Kofurn furniture fair 2016 (16.08.18 - 08.21)

Young creative korea (16.03.25 - 3.29) / Finalists 40 : Grand prize

(Ministry of science, ICT and Future planning minister prize)

Ministry of culture, sports and tourism

Traditional product development Jeonju exhibition (16.03.14 - 03.19)

2015

Seoul design festival (15.12.02 - 12.06)

Busan design festival (15.11.15 - 11.22)

Gwangju design biennale, Designboom (15.11.15 - 11.22)

Ministry of culture, sports and tourism

Traditional product development competition / 30 shortlist

Contents national institute of Gyounggi

MDC fusion idea competition / Grand prize

Foundation of STUDIO PESI

Press

Design milk, Mist (19.01.10)

Wallpaper, Timber (18.12.06)

Dezeen, Dumbo (18.10.08)

Casa living, Composition (18.08.01)

Haper bazaar, STUDIO PESI (18.06.01)

Haper bazaar, Lumber (18.05.01)

Monocle, STUDIO PESI (18.03.01)

Sulwhasoo, Dress (18.03.01)

Design milk, Blend into space (18.01.04)

Dezeen, Blend into space (17.12.16)

Designboom, Blend into space (17.11.29)

Casa living, STUDIO PESI (17.07.01)

Design milk, Lumber (17.05.19)

Designboom, Lumber (17.05.11)

Dezeen, Lumber (17.05.09)

Sightunseen, Cascine (17.04.18)

Designboom, Cascine (15.09.15)

Lecture

Samsung art and design institute (2019)

Chung-ang university (2019)

Daejin university (2019)

Sangmyung university (2018)

Samsung art and design institute (2018)

University of Seoul (2018)

Daejin university (2018)

2019

Small space small stuff, Editori (19.07.19 - 19.08.24)

DDP design fair (19.07.04 - 19.07.14)

Interior Design Korea(IDK), Gestalt with Linoboard (19.02.20 - 19.02.24)

 © 2019 all rights reserved by STUDIO PESI

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